I
Consent first
Behavioural and wellbeing information is special category data. We collect it only with explicit consent, and consent can be withdrawn at any time.
Data Protection
An athlete's data belongs to the athlete.
We hold some of the most sensitive information a person can share: how they think, what worries them and what they earn. This page sets out exactly how we protect it, in the UK and in the United States.
01 Our principles
II
Anonymised for research
Research data is anonymised at the point of collection. Individual identities are never used in research outputs or publications.
III
Minimum access
Staff see only what their role requires. Every access is logged.
IV
Your rights, in plain terms
You can ask what we hold, who has seen it, and to have it corrected or deleted. We respond within one month.
V
We never sell data
We do not sell or rent personal data, and we do not use it for advertising.
VI
Breach response
We notify the Information Commissioner's Office within 72 hours of a reportable breach, and affected people without undue delay.
02 Legal framework
The rules we work under, by region.
| Region | Framework | How it applies at AGS |
|---|---|---|
| United Kingdom | UK GDPR and the Data Protection Act 2018 | Governs all AGS processing. AGS is registered with the Information Commissioner's Office, registration number ZC268676. |
| United States | FERPA | Where a US partner school shares student education records with us, we act as a "school official" under FERPA, under the school's direct control and written agreement, and use the records only for the purposes that agreement permits. |
| United States | COPPA | Applies to children under 13. Our programmes do not collect data from under-13s without verifiable parental consent, and follow the amended COPPA Rule in force since June 2025. |
| United States | State privacy and student data laws | Assessed state by state before launch, starting with Florida. |
03 Under-18 athletes
Our commitment
Every athlete under 18 joins with a parent or guardian, who gives consent and can see and control what we hold.
Wellbeing information about a minor is never shared with a club, school, agent or sponsor without that consent.
04 Contact
Questions about your data.
To make a request about your information, or to ask how we protect it, contact our data protection team at [email protected].
Our full Privacy Policy and Cookie Policy set out the detail. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.