United States

The financial education every young athlete now needs.

Student athletes in the United States can now earn from their name, image and likeness before they leave school. In Florida, the state high school athletic association approved NIL earnings in 2024. Earning power is arriving earlier, and so is the risk. AGS brings its welfare-first education model to student athletes, their families and their schools.

Bring AGS to your school

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Why now
98.6%1
of NCAA football players were not drafted into the NFL in 2025. In men's basketball it was 99%. For them, the next career starts at graduation.
8.26m2
High school sports participations in 2024-25, a record.
554,2983
NCAA student athletes in championship sports in 2024-25, also a record.
20244
The year Florida's high school athletic association approved NIL earnings for student athletes.
  1. NCAA Research, "Probability of Competing Beyond High School", updated September 2026: 257 of 18,621 draft-eligible NCAA football players were picked in the 2025 NFL draft (1.4%); 43 of about 4,359 men's basketball players in the 2024 NBA draft (1.0%).
  2. National Federation of State High School Associations (NFHS), High School Athletics Participation Survey, 2024-25.
  3. NCAA, "A record number of NCAA student-athletes participated in 2024-25", September 2025.
  4. Florida High School Athletic Association board decision, 4 June 2024, effective for the 2024-25 school year.
Our model

Three pillars, built around the student athlete.

01

Financial education

An age-appropriate pathway covering everything a young student athlete needs to succeed on the field and off it: budgeting, tax, contracts and NIL income, completed before any athlete is introduced to an investment product.

02

Welfare and behavioural support

The AGS behavioural framework, adapted for 14 to 18-year-olds and governed by our Chief Behavioural Scientist.

03

Global pathways

Two-way routes between the United States and the United Kingdom, US athletes into UK professional academies and UK students into US schools on scholarship, with the same model extending to academies, schools and universities in other leading sporting nations.

For familiesParents and guardians are part of every step. Nothing is shared and nothing is signed without you.
For schoolsWe work under each school's own data and safeguarding agreements, and we never act as an agent.
Data and safeguarding

Built for minors from the first line.

Every athlete under 18 joins with a parent or guardian. Student records are handled under FERPA and each school's written agreement, data from children under 13 is never collected without verifiable parental consent under COPPA, and state privacy and student data laws are assessed before launch in each state, starting with Florida.

Read our Data Protection standard

Bring AGS to your school.

For athletic directors, heads of school and counsellors who want to give every student athlete a plan for sport, school, money and life.

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