Governance

Clear roles. Regulated custody. No conflicts hidden in the fees.

Athletes and their families should always know who holds their money, who advises them and how everyone is paid. AGS is built so that each of those answers is simple.

01  Who does what

AGS owns the relationship. A regulated partner owns the regulated activity.

Two firms with clearly separated roles. Everything around the athlete sits with AGS. Anything that touches client money sits with an authorised partner, under its own regulator.

Exhibit 1Division of responsibilities
AGS Capital

The athlete relationship

  1. 01
    Financial educationAn age-appropriate pathway from 14, completed before any athlete is introduced to an investment product.
  2. 02
    WelfareBehavioural check-ins and support for the athlete and their family.
  3. 03
    Behavioural intelligence and scienceHow each athlete decides under pressure, governed by our Chief Behavioural Scientist.
  4. 04
    The athlete relationshipOne trusted contact for the athlete and their family, throughout their career.
Regulated partner

The regulated activity

  1. 01
    CustodyClient assets held by the partner, never by AGS.
  2. 02
    Trade executionInvestments placed by the partner, under its own authorisation.
  3. 03
    Portfolio constructionBuilt and managed by the partner.
Assets and regulatory responsibility
QuestionAGS CapitalRegulated partner
Holds client assetsAGS CapitalNoRegulated partnerYes, under the client asset rules of its regulator: the FCA in the UK, the SEC in the United States, and the EU framework set by ESMA for activity in the European Union
Regulatory responsibilityAGS CapitalAGS's own data, safeguarding and conduct standards, including UK GDPR and the Data Protection Act 2018, overseen by the Information Commissioner's Office (ICO)Regulated partnerInvestment regulation and compliance, under its own authorisation

Investment activity is handled only by our regulated partner, under its own authorisation.

02  Investment infrastructure

Athletes learn first and invest second.

Investment infrastructure is delivered in partnership with a regulated financial institution, with formal terms currently being finalised.

No athlete is introduced to an investment product until they have completed the AGS education pathway.

03  How we are paid

Our guidance is never tied to what a product earns.

AGS does not take a share of management fees on athlete assets held in custody. Because of that, nothing AGS teaches an athlete or a family is linked to the fees a product generates.

04  Our standards

The safeguards we hold ourselves to.

  • Fiduciary-level safeguardsEvery recommendation must be in the athlete's interest, documented and reviewable.
  • Separation of education and executionThe people who teach do not sell product.
  • SafeguardingEnhanced protocols for anyone under 18, with a parent or guardian involved in every decision.
  • Agent servicesWhere representation is required, it is provided by individually licensed agents, as FIFA and FA rules require.
  • Data protectionAthlete data is handled under UK GDPR and the Data Protection Act 2018, overseen by the Information Commissioner's Office (ICO).
Company details

AGS Capital Global Holdings Ltd, registered in England and Wales, company number 16896228.

Registered office: One, St Peter's Square, Manchester, M2 3DE.

Head office: Berkeley Square House, Berkeley Square, London, W1J 6BD.

How we handle personal information is set out on our Data Protection page.